{"id":7878,"date":"2026-05-08T08:15:47","date_gmt":"2026-05-08T01:15:47","guid":{"rendered":"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/"},"modified":"2026-05-08T09:24:28","modified_gmt":"2026-05-08T02:24:28","slug":"skill-digital-marketing-yang-dibutuhkan-perusahaan","status":"publish","type":"post","link":"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/","title":{"rendered":"Skill Digital Marketing Yang Dibutuhkan Perusahaan"},"content":{"rendered":"<p>Digital marketing telah menjadi ujung tombak strategi bisnis modern. Dalam era ini, perusahaan tidak hanya mencari pekerja yang tahu istilah atau teori, namun yang benar-benar memiliki skill digital marketing yang dibutuhkan perusahaan. Dalam artikel ini, kita akan membahas skill tersebut berdasarkan unit kompetensi SKKNI yang diuji oleh BNSP.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Apa_Itu_Skill_Digital_Marketing_dan_Mengapa_Penting\" >Apa Itu Skill Digital Marketing dan Mengapa Penting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Unit_Kompetensi_SKKNI_dalam_Digital_Marketing\" >Unit Kompetensi SKKNI dalam Digital Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#1_SEO\" >1. SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#2_SEM\" >2. SEM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#3_Content_Marketing\" >3. Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#4_Social_Media_Marketing\" >4. Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#5_Email_Marketing\" >5. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#6_Analitik\" >6. Analitik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#7_Copywriting\" >7. Copywriting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Perbedaan_Dengan_Topik_Lain\" >Perbedaan Dengan Topik Lain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Perbandingan_Kandidat_Dengan_Sertifikat_vs_Tanpa_Sertifikat\" >Perbandingan Kandidat Dengan Sertifikat vs Tanpa Sertifikat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Apa_sertifikasi_digital_marketing_BNSP_menjamin_kerja\" >Apa sertifikasi digital marketing BNSP menjamin kerja?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Mengapa_SKKNI_penting_untuk_uji_kompetensi\" >Mengapa SKKNI penting untuk uji kompetensi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Bolehkah_lulusan_non-pemasaran_mengikuti_sertifikasi_ini\" >Bolehkah lulusan non-pemasaran mengikuti sertifikasi ini?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Apakah_semua_proses_digital_marketing_harus_otomatis\" >Apakah semua proses digital marketing harus otomatis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Bagaimana_saya_mengetahui_penguji_sertifikasi_profesional\" >Bagaimana saya mengetahui penguji sertifikasi profesional?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Sertifikat_Kompetensi_Online_LSP_DITEKINDO\" >Sertifikat Kompetensi Online LSP DITEKINDO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Apa_Itu_Skill_Digital_Marketing_dan_Mengapa_Penting\"><\/span>Apa Itu Skill Digital Marketing dan Mengapa Penting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"text-align:center; margin: 30px 0;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ditekindo.co.id\/blog\/wp-content\/uploads\/2026\/05\/thumbnail-18.jpg?w=1200&#038;ssl=1\" style=\"width:100%; border-radius:12px; box-shadow: 0 4px 8px rgba(0,0,0,0.1);\"><\/div>\n<p>Skill digital marketing mencakup kemampuan yang dibutuhkan untuk mendesain, menjalankan, dan memantau kampanye pemasaran di platform digital. Hal ini penting karena lebih dari 75% populasi dunia kini aktif menggunakan internet (mengacu pada data We Are Social, 2023). Artinya, kemampuan digital marketing menjadi kunci kesuksesan bisnis modern dalam menjangkau target audiens.<\/p>\n<p>Berikut adalah kemampuan inti yang wajib dikuasai dalam dunia digital marketing perusahaan:<\/p>\n<ul>\n<li><strong>SEO (Search Engine Optimization):<\/strong> Memastikan konten perusahaan berada di halaman pertama hasil pencarian.<\/li>\n<li><strong>SEM (Search Engine Marketing):<\/strong> Mengelola iklan berbayar yang efektif di mesin pencari.<\/li>\n<li><strong>Content Marketing:<\/strong> Menciptakan konten yang relevan dan dapat menarik perhatian target audiens.<\/li>\n<li><strong>Social Media Marketing:<\/strong> Membangun kehadiran aktif di platform sosial media untuk menjangkau lebih banyak pengguna.<\/li>\n<li><strong>Email Marketing:<\/strong> Melibatkan konsumen melalui pesan langsung yang dipersonalisasi.<\/li>\n<li><strong>Analitik:<\/strong> Menganalisis data untuk menilai efektivitas strategi pemasaran.<\/li>\n<li><strong>Copywriting:<\/strong> Menulis konten promosi yang mampu menarik perhatian dan memotivasi tindakan.<\/li>\n<\/ul>\n<p>Saat perusahaan merekrut, skill ini tidak cukup hanya disebutkan di CV. Mereka harus terbukti melalui pengakuan resmi, seperti <a href=\"https:\/\/ditekindo.co.id\/blog\/sertifikasi-digital-marketing-bnsp-2026\/\">sertifikasi digital marketing BNSP<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unit_Kompetensi_SKKNI_dalam_Digital_Marketing\"><\/span>Unit Kompetensi SKKNI dalam Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Untuk memahami apa yang diinginkan perusahaan, kita harus melihat pada bagaimana uji kompetensi sertifikasi dilakukan. Unit kompetensi SKKNI merupakan tolok ukur yang menentukan kemampuan profesional. Berikut penjelasannya:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_SEO\"><\/span>1. SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Menjadi ahli SEO membutuhkan kemampuan riset kata kunci, optimasi halaman situs, dan teknik link building. HRD biasanya memeriksa apakah kandidat mampu memanfaatkan Google Analytics untuk melihat peningkatan traffic dari upaya optimasi yang dilakukan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_SEM\"><\/span>2. SEM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Iklan berbayar memerlukan efisiensi anggaran dan strategi bid yang tepat pada platform seperti Google Ads. Kandidat dengan ahli SEM harus dapat menjelaskan ROI setiap kampanye yang mereka jalankan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Content_Marketing\"><\/span>3. Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pada uji ini, peserta harus mendemonstrasikan cara membuat kalender konten yang relevan dan terarah. Selain itu, perusahaan menghargai kemampuan memahami tingkah laku audiens dari statistik engagement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Social_Media_Marketing\"><\/span>4. Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mampu mengelola berbagai platform sosial media secara profesional, baik untuk engagement maupun kampanye berbayar. Jika kandidat memiliki portofolio dengan metrik yang jelas, seperti peningkatan pengikut atau engagement rate, ini menjadi poin tambah.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Email_Marketing\"><\/span>5. Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kandidat harus membuktikan kemampuan menggunakan platform email marketing, seperti Mailchimp atau HubSpot. Selain itu, HR akan menilai keberhasilan kampanye berdasarkan metrik open rate dan klik-tayang.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Analitik\"><\/span>6. Analitik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sebuah strategi hanya akan berhasil jika diukur dengan data yang valid. Ahli digital marketing harus memahami alat seperti Google Analytics, Tableau, atau platform lain yang sesuai.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Copywriting\"><\/span>7. Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kemampuan menulis promosi yang memikat, menggunakan Call-to-Action (CTA) yang terbukti efektif. Peserta sering diminta untuk memberikan contoh materi promosi yang telah digunakan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perbedaan_Dengan_Topik_Lain\"><\/span>Perbedaan Dengan Topik Lain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Artikel ini difokuskan pada skill digital marketing yang relevan untuk perusahaan, berbeda dengan topik lain seperti istilah pemasaran digital. Kita mengulas aspek hard skill dengan relevansi langsung untuk dunia kerja.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perbandingan_Kandidat_Dengan_Sertifikat_vs_Tanpa_Sertifikat\"><\/span>Perbandingan Kandidat Dengan Sertifikat vs Tanpa Sertifikat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table border='1' style='width:100%; border-collapse: collapse; margin: 20px 0;'>\n<thead>\n<tr>\n<th style='padding:12px; background:#f0f0f0; text-align:left;'>Aspek<\/th>\n<th style='padding:12px; background:#f0f0f0; text-align:left;'>Tanpa Sertifikasi<\/th>\n<th style='padding:12px; background:#f0f0f0; text-align:left;'>Dengan Sertifikasi BNSP<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style='padding:12px;'>Kepercayaan HRD<\/td>\n<td style='padding:12px;'>Harus diuji lebih mendalam.<\/td>\n<td style='padding:12px;'>Langsung mendapatkan validasi.<\/td>\n<\/tr>\n<tr>\n<td style='padding:12px;'>Kesempatan kerja<\/td>\n<td style='padding:12px;'>Lebih kompetitif dengan banyak penolakan.<\/td>\n<td style='padding:12px;'>Menonjol di mata HR.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Apa_sertifikasi_digital_marketing_BNSP_menjamin_kerja\"><\/span>Apa sertifikasi digital marketing BNSP menjamin kerja?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sertifikasi adalah bukti kemampuan Anda, namun keberhasilan penerapan tetap kembali pada kemampuan nyata Anda dalam bekerja.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mengapa_SKKNI_penting_untuk_uji_kompetensi\"><\/span>Mengapa SKKNI penting untuk uji kompetensi?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SKKNI menjamin bahwa pengujian mengikuti standar nasional sehingga dapat dipercaya oleh perusahaan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bolehkah_lulusan_non-pemasaran_mengikuti_sertifikasi_ini\"><\/span>Bolehkah lulusan non-pemasaran mengikuti sertifikasi ini?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Iya, sertifikasi ini bisa diikuti oleh siapa saja yang ingin karier di bidang digital marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apakah_semua_proses_digital_marketing_harus_otomatis\"><\/span>Apakah semua proses digital marketing harus otomatis?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tidak semua proses, namun menggunakan alat bantu seperti CRM atau alat analitik membantu efisiensi kerja.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bagaimana_saya_mengetahui_penguji_sertifikasi_profesional\"><\/span>Bagaimana saya mengetahui penguji sertifikasi profesional?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>BNSP hanya memberikan lisensi kepada LSP resmi, seperti Ditekindo, yang telah diverifikasi.<\/p>\n<div style=\"margin: 40px 0; padding: 25px; border-left: 5px solid #0056b3; background: #f9f9f9; border-radius: 8px; text-align: center;\">\n<h2 style=\"color: #0056b3;\"><span class=\"ez-toc-section\" id=\"Sertifikat_Kompetensi_Online_LSP_DITEKINDO\"><\/span>Sertifikat Kompetensi Online LSP DITEKINDO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>    <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ditekindo.co.id\/blog\/wp-content\/uploads\/2026\/01\/14-Daftar-Skema-Sertifikasi-BNSP-di-Ditekindo-4.jpg?w=1200&#038;ssl=1\" style=\"width: 100%; max-width: 550px; border-radius: 12px; margin: 20px 0;\"><\/p>\n<p style=\"font-weight: bold; color: #d32f2f;\">Daftarkan Diri Kamu Sekarang!<\/p>\n<p>    <a href=\"https:\/\/bit.ly\/Admin1_LSP_Ditekindo\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ditekindo.co.id\/blog\/wp-content\/uploads\/2025\/08\/CTA-BIRU-IJL-768x139-2.png?w=1200&#038;ssl=1\" style=\"width: 100%; max-width: 300px;\"><\/a>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span>Kesimpulan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dunia digital marketing terus berkembang. Skill digital marketing yang dibutuhkan perusahaan mengharuskan calon karyawan tidak hanya menguasai teknis, tetapi juga memiliki bukti nyata dalam bentuk sertifikasi. Dengan <a href=\"https:\/\/ditekindo.co.id\/blog\/sertifikasi-digital-marketing-bnsp-2026\/\">sertifikasi digital marketing BNSP<\/a>, Anda bisa menunjukkan validasi kemampuan kompetensi Anda di hadapan HRD.<\/p>\n<p>`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing telah menjadi ujung tombak strategi bisnis modern. Dalam era ini, perusahaan tidak hanya<\/p>\n","protected":false},"author":1,"featured_media":7902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[262],"tags":[],"class_list":["post-7878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pelatihan","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skill Digital Marketing Yang Dibutuhkan Perusahaan - LSP Ditekindo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ditekindo.co.id\/blog\/skill-digital-marketing-yang-dibutuhkan-perusahaan\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skill Digital Marketing Yang Dibutuhkan Perusahaan - LSP Ditekindo\" \/>\n<meta property=\"og:description\" content=\"Digital marketing telah menjadi ujung tombak strategi bisnis modern. 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